Our Team

 

Edward Prokopf, II

Experience in Property Management:

  • Years of Experience: Over 30 years of professional experience in marketing and advertising, with nearly 20 years focused on multifamily and real estate..

  • Specialization: Multifamily marketing strategy, digital execution, branding, campaign performance optimization, and cross-functional team collaboration.

  • Geographical Coverage: Louisiana, Texas, Alabama, New Mexico.

Certifications:

  • Certification: Industry-recognized training in portfolio marketing, lead performance analytics, and multifamily automation systems.

Industry Involvement:
Ed is engaged with national ILS platforms, CRM providers, and PropTech partners. He actively monitors digital leasing trends, AI-driven marketing tools, and apartment industry innovations to keep Fairfield’s marketing strategy competitive and future-focused.

Approach to Property Management:
Ed leads with a collaborative and data-driven mindset—aligning marketing execution with leasing and operational goals. He emphasizes storytelling, consistency, and performance metrics to ensure each property’s unique identity is both represented and positioned for success.

Skillsets and Experience Highlights:

  • Strategic Planning & Project Oversight: Leads portfolio-wide marketing efforts from planning through execution.

  • Digital Execution & SEO/SEM: Google Ads, SEO, website optimization, and campaign targeting.

  • Content Development & Brand Management: Directs brand identity and messaging across platforms.

  • Marketing Systems & Automation: Implements tools for social scheduling, chatbot/CRM integration, and performance tracking.

  • Performance Monitoring: Uses analytics to track engagement, lead source quality, and conversion rates.

  • Team Collaboration: Aligns closely with leasing teams, regional leadership, and ownership to support occupancy and retention.

A Personal Note:
Ed is passionate about helping communities stand out through clear messaging, thoughtful strategy, and creative execution. He brings a unique mix of vision and hands-on experience to every campaign. Outside of work, he enjoys exploring new marketing tools, solving creative challenges, and spending time with his family.